Vinified specialises in wine cellars. We are Australia’s only subscription based sommelier service. Our mission is to assure you will never let a good bottle go bad or drink the wrong wine for the occasion. You choose your level of subscription; #1, #2 or #3 we match a sommelier to you. All based on your budget, wine preferences and requirements, we can even help you design your cellar.

If you are time poor, have a subterranean cellar or just starting on your wine journey Vinified’s sommeliers appraise your cellar and build a relationship with you. In-turn creating your dream cellar for you to enjoy. Think of us as your wine concierge, other services include Bespoke Cellar appraisals, Wine Valuation, Trade Services, procurement of rare wines and wine investment. Vinified will enhance your wine experience.


So What Do We Do?

Vinified enhances the wine experience through Cellar Management, Education & Training and Personal Sommelier Services.

We offer one-off Cellar Appraisals and ongoing Cellar Management programs for our personal clients. For commercial clients, we assist on Wine List Management, Education & Training and Events.

Vinified also provides services for the Corporate Sector where we can develop team building exercises, manage your in house wine procurement and list or host events.

Luke Campbell, Director & Lead Wine Consultant

Known for his passion, outstanding knowledge and infectious enthusiasm, Luke Campbell knows wine and thrives on sharing in and enhancing others’ wine experiences. Hunter born and raised, Luke has immersed himself in the wine industry over the past 2 decades. His work in Australia and the UK spans the industry – from ‘Michelin’ starred and ‘Three Hat’ restaurants, bars, retail and education to working vintage at wineries, judging at wine shows and writing for trade and consumer publications.

In addition to extensive travels throughout French, Italian, Spanish and Australian wine regions, Luke further developed his wine education through studies in London at the ‘Wine and Spirits Trust’.

With an insatiable urge to convey his passions in an easy to understand and accessible manner, Luke started Vinified in 2009, aiming to enhance the wine experience for private and commercial clients alike.

Vinfied has the global networks, local relationships and knowledge to ensure that your wine experience is like no other.